Understanding ARC and getting reviews

When I decided I was ready to publish my book, I never thought that getting reviews for the book’s launch would be that difficult. Everywhere you look for information, videos, and tutorials on what to do to launch your book, you get advice about getting early reviewers as part of your book launch “team”. We are not talking about reviews from your friend and family, but reviewers who do book reviews, have a platform of their own (a blog or social media), and can provide their honest review and have it on their platforms. The idea is to have some people talking about your work by the time the book gets launched.